Regarding Ionix, I can understand the skepticism. Our industry is full of examples of piles of unrelated products that have simply been rebranded without any underlying differentiation, rationalization or integration.

However, I don’t think that’s the case here. Yes, there’s a consistent naming scheme, but there’s also a healthy helping of deep integration work that’s already been done. Sure, there’s always more to do, but I think the current product suite stands well on its own.

As far as “what’s new?” — that’s a fair question. And it’s a very long list indeed, once you get into it. I’d like to boil it down to a simpleminded sound bite, but it’s a far deeper discussion.

All I ask is that you hold judgment until you’ve had a chance to evaluate the product suite at length. Then all criticisms are welcome!

Thanks …

Chuck