We see technology advancements because “concept” devices are used to drive innovation but don’t necessarily translate directly to end-user [...] ]]> It’s not very often I side with one vendor or another however after BarryB’s recent post regarding “Benchmarketing” I feel obliged to comment. Have a read of Barry Whyte’s rebuttal too.

We see technology advancements because “concept” devices are used to drive innovation but don’t necessarily translate directly to end-user products. Look at the fashion industry – some of the most outrageous outfits are paraded down the catwalk but the same dress, coat, hat or whatever isn’t sold in the shops. Instead it influences the next fashion season.

Look at the motor industry – concept cars appear well before actual consumer products. We may laugh at some and marvel at others – take the Bugatti Veyron. It is well known that Volkswagen make a loss on each car produced, however what counters this is the publicity, the research, the kudos of being able to claim Veyron technology (disputably the fastest car in the world) is deployed in the standard VW range. Lexus is another good example of a brand created by Toyota to perform the same function. Much the same can be said for Formula 1.

Now, I’m not endorsing IBM per-se here, however I don’t see the harm with IBM marketing a “concept” piece of technology which could lead to innovation in the future. After all, IBM is well known for research of this kind; the disk drive and the tape drive spring to mind.

Even EMC’s own bloggers question whether EMC is known for innovation and other than Symmetrix, I can’t think of one thing I view as an EMC “idea”.

Anyway, ’nuff said. As previously offered – I would love to take the position of moderator in developing real world benchmarking – bring it on!!