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	<title>The Storage Architect &#187; EMC</title>
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	<link>http://thestoragearchitect.com</link>
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		<title>EMC Enters The Market With &#8220;Me Too&#8221; Flash Products</title>
		<link>http://thestoragearchitect.com/2012/02/07/emc-enters-the-market-with-me-too-flash-products/</link>
		<comments>http://thestoragearchitect.com/2012/02/07/emc-enters-the-market-with-me-too-flash-products/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 09:12:39 +0000</pubDate>
		<dc:creator>Chris M Evans</dc:creator>
				<category><![CDATA[Storage]]></category>
		<category><![CDATA[dell]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[Fusion-IO]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[ioCache]]></category>
		<category><![CDATA[Ligntning]]></category>
		<category><![CDATA[Micron]]></category>
		<category><![CDATA[Pure Storage]]></category>
		<category><![CDATA[Thunder]]></category>
		<category><![CDATA[VFCache]]></category>
		<category><![CDATA[Violin Memory]]></category>

		<guid isPermaLink="false">http://thestoragearchitect.com/?p=3099</guid>
		<description><![CDATA[<p>Yesterday EMC finally revealed the details on their not-so-secret Lightning and Thunder flash projects.  Fortunately this launch event didn&#8217;t include cramming small people into minis or firing Chad Sakac out of a cannon, but was more focused on the market and products EMC are bringing to it.  There was also a large amount of Twitter [...]<!--Begin ClixTrac.com Rotator Code -->
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			<content:encoded><![CDATA[<p>Yesterday EMC finally revealed the details on their not-so-secret Lightning and Thunder flash projects.  Fortunately this launch event didn&#8217;t include cramming small people into minis or firing Chad Sakac out of a cannon, but was more focused on the market and products EMC are bringing to it.  There was also a large amount of Twitter activity; look back at the #vfvache hashtag &#8211; this being the final product name of the Lightning product.  So what exactly did EMC announce?</p>
<p>&nbsp;</p>
<h3>Lightning AKA VFCache</h3>
<p>&nbsp;</p>
<p><a href="http://uk.emc.com/storage/vfcache/vfcache.htm"  target="_blank">VFCache</a> (Very Fast Cache) is the final product name for the project that was called Lightning.  It turns out that this offering is nothing more than a PCIe SSD card for servers (not all servers mind you, but at this stage quite a few).  The initial offering combines with software to act as a very fast read cache to the host.  In Windows terms, this is implemented as a filter driver that sits above the STORPORT driver in the I/O stack, with similar implementations on Open Systems platforms.  The software component of VFCache tracks I/O and caches reads in order to speed up future I/O requests without needing to go to external disk.  Writes to disk are not cached by VFCache and EMC tried to make a virtue of the fact their product acts as a &#8220;write-through&#8221; cache, meaning I/O writes have to be committed to physical disk before the cache acknowledges them to the host.  Rather than being a benefit, write through mode in this instance is more likely to make the cache less effective by polluting the cache with writes that can&#8217;t be released until confirmed externally.  When there&#8217;s a difference in I/O if microseconds versus milliseconds, then this difference really matters.  However, I don&#8217;t think this is a design flaw, merely a placeholder for the future, as I&#8217;ll discuss later.</p>
<p>Disappointingly for EMC, VFCache 1.0 really is a 1.0 version in terms of feature support.  Within VMware ESXi for instance, the card installs with a device driver that only allows the cache benefits to be used when the filter driver is deployed into each ESXi guest, so it&#8217;s not simply a case of insert the card and off you go.  Moreover, the VFCache appears as a DAS device within VMware and so can&#8217;t be used in conjunction with vMotion.  For many organisations this is a huge omission as there&#8217;s a big correlation between high performance and high availability; the lack of vMotion isn&#8217;t acceptable.</p>
<p>&nbsp;</p>
<h3>The Competition</h3>
<p>&nbsp;</p>
<p>We can&#8217;t go any further on the VFCache discussion without mentioning the competition and in one of the presented slides, EMC paid homage to the market leaders, <a href="http://www.fusionio.com/"  target="_blank">Fusion-IO</a>.  Their ioCache product already accelerates VMware ESXi and Windows 2008 environments, using a similar hypervisor plugin approach.  ioCache already offers double the capacity of VFCache and it&#8217;s likely Fusion-IO have larger capacity cards in the pipeline as they already offer a range of SLC and MLC flash devices.</p>
<p>&nbsp;</p>
<h3>Thunder Follows Lightning</h3>
<p>&nbsp;</p>
<p>Surely Hitachi must be enjoying the irony of EMC choosing product code names based on already defunct HDS hardware (Thunder and Lightning were the mid-range and Enterprise products respectively that preceeded AMS and USP).  The next product announcement moves the flash-in-server story forward and explains how this technology is limited in terms of availability.  The move to centralised SAN environments was done precisely to fix the issues that occur with server-side SSD today.  Data is locked into the server, is difficult to expand (requiring downtime and physical intervention) and is isolated from access if a physical failure of the server should occur.  So, step up Project Thunder, EMC&#8217;s purpose build all-flash array.  This device allows multiple servers to share data across what EMC are calling the &#8220;server-area network&#8221;.  What they mean is a physically local, high-speed interconnect (such as Infiniband or Rapid-IO) between the server and a fast all-flash storage array.</p>
<p>The interconnect technology between devices already exists today (as already mentioned) but placing it into the server and using this for shared storage presents more of a challenge.  Where Lightning was a simple Filter Drive, Thunder will require deeper integration in order to manage consistency across all connected servers.  This isn&#8217;t something that comes new to EMC &#8211; think of how VMAX nodes interconnect and you have the model already there.  However, the implementation may require closer co-operation with server vendors than EMC can achieve, those same companies they are already in competition with for storage &#8211; IBM, HP and Dell.  This could mean Thunder becomes a VCE only product or is severely restricted when deployed in other manufacturers hardware.  We will have to wait and see. (Side Note: This also means that other all-SSD array manufacturers could become more attractive to HP, IBM &amp; Dell as acquisition targets &#8211; check out <a href="http://thestoragearchitect.com/2011/01/31/hp-violin/"  target="_blank">here</a> and <a href="http://thestoragearchitect.com/2011/10/05/who-will-be-the-first-solid-state-array-vendor-to-be-acquired/"  target="_blank">here</a>).</p>
<p>&nbsp;</p>
<h3>The Competition</h3>
<p>&nbsp;</p>
<p>Let&#8217;s not forget that dedicated all-flash arrays are already out there.  Recently I&#8217;ve discussed <a href="http://thestoragearchitect.com/2011/10/15/solid-state-arrays-pure-storage-inc/"  target="_blank">Pure Storage</a> and <a href="http://thestoragearchitect.com/2011/10/26/solid-state-arrays-solidfire/"  target="_blank">SolidFire</a> and there&#8217;s also <a href="http://thestoragearchitect.com/2010/05/26/enterprise-computing-violin-memory-inc-release-new-all-ssd-array/"  target="_blank">Violin Memory</a>, who have been going at this market for quite some time.  They already have the SSD array technology to a mature level including support for Infiniband; all that&#8217;s needed is a software driver to bring clustering to their products.</p>
<p>&nbsp;</p>
<h3>Futures</h3>
<p>&nbsp;</p>
<p>What can we expect going forward?  There are lots of gaps the product releases we&#8217;ve seen today.  Lack of vMotion support and no write-back cache to name only two.  The question we should be asking is what could be delivered in the future.  EMC have access to every piece of the I/O stack, from the hypervisor, the multi-path driver, through to the array.  Using PowerPath, EMC can develop more intelligent algorithms that choose whether to cache I/O locally in the server/hypervisor, destage to the array, leverage pre-fetching from disk and other clever ways to squeeze the best level of performance out of the hardware stack.</p>
<p>&nbsp;</p>
<h3>Conclusions</h3>
<p>&nbsp;</p>
<p>EMC have ratified both the PCIe SSD and dedicated flash array markets with their announcements of Lightning and Thunder.  At this stage they are bringing only &#8220;me too&#8221; products to the market, with other vendors out there having already delivered more advanced technology than being announced today.  However EMC have two big advantages; (a) they are a huge organisation, with access to the majority of customers in the market and a great marketing team.  They have the ability to place their products into customer environments and use price as the main differentiator (b) they have a huge R&amp;D budget and never stand still on product development.  Today&#8217;s 1.0 releases will be superseded within months and address some of the shortcomings we can see today.  The future battle will not be over the hardware, but the software that integrates I/O in the server to I/O on the array, delivering the benefits of local flash with the safety of external storage.  The eventual winner will be the vendor who gets that software and hardware integration right.</p>
<h3>Related Articles</h3>
<p>You may be interested in the following related articles from this and other sites.</p>
<ul>
<li><a href="http://thestoragearchitect.com/2012/01/27/fusion-io-shares-tumble-as-new-entrants-prepare-to-enter-the-market/" title="Fusion-IO Shares Tumble as New Entrants Prepare to Enter The Market"  rel="bookmark" target="_blank">Fusion-IO Shares Tumble as New Entrants Prepare to Enter The Market</a></li>
<li><a title="Emulex – Evolution of the HBA" href="../2011/11/04/emulex-evolution-of-the-hba/" rel="bookmark">Emulex – Evolution of the HBA</a></li>
<li><a title="Solid State Arrays: SolidFire" href="../2011/10/26/solid-state-arrays-solidfire/" rel="bookmark">Solid State Arrays: SolidFire</a></li>
<li><a title="Solid State Arrays: Pure Storage Inc" href="../2011/10/15/solid-state-arrays-pure-storage-inc/" rel="bookmark">Solid State Arrays: Pure Storage Inc</a></li>
<li><a title="Who Will Be The First Solid State Array Vendor To Be Acquired?" href="../2011/10/05/who-will-be-the-first-solid-state-array-vendor-to-be-acquired/" rel="bookmark">Who Will Be The First Solid State Array Vendor To Be Acquired?</a></li>
<li><a title="HP &amp; Violin?" href="../2011/01/31/hp-violin/" rel="bookmark">HP &amp; Violin?</a></li>
<li><a title="Enterprise Computing: Violin Memory Inc Release New All-SSD Array" href="../2010/05/26/enterprise-computing-violin-memory-inc-release-new-all-ssd-array/" rel="bookmark">Enterprise Computing: Violin Memory Inc Release New All-SSD Array</a></li>
<li><a href="http://blog.fosketts.net/2012/02/06/emc-vfcache-project-lightning-pcie-flash/" title="EMC VFCache (aka “Project Lightning”) Is One Small Step, But an Important One"  rel="bookmark">EMC VFCache (aka “Project Lightning”) Is One Small Step, But an Important One (Stephen Foskett)</a></li>
<li><a href="http://www.storagebod.com/wordpress/?p=1005" title="Permalink to Cache Splash"  rel="bookmark">Cache Splash</a> (Storagebod)</li>
<li><a href="http://chucksblog.emc.com/chucks_blog/2012/02/vfcache-means-very-fast-cache-indeed.html"  target="_blank">VFCache Means Very Fast Cache Indeed</a> (Chuck Hollis)</li>
<li><a rel="nofollow" href="http://virtualgeek.typepad.com/virtual_geek/2012/02/vfcache-hello-world-and-covers-come-off-project-thunder.html" >VFCache: Hello World! (…and covers come off Project Thunder) (Chad Sakac)</a></li>
<li><a href="http://juku.it/en/articles/my-take-on-emcs-project-lightning.html" title="Permanent Link to My take on EMC’s project lightning" >My take on EMC’s project lightning (Enrico Signoretti)</a></li>
</ul>
<p>&nbsp;</p>
<p>&nbsp;</p>
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			<wfw:commentRss>http://thestoragearchitect.com/2012/02/07/emc-enters-the-market-with-me-too-flash-products/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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		<title>Fusion-IO Shares Tumble as New Entrants Prepare to Enter The Market</title>
		<link>http://thestoragearchitect.com/2012/01/27/fusion-io-shares-tumble-as-new-entrants-prepare-to-enter-the-market/</link>
		<comments>http://thestoragearchitect.com/2012/01/27/fusion-io-shares-tumble-as-new-entrants-prepare-to-enter-the-market/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 07:33:12 +0000</pubDate>
		<dc:creator>Chris M Evans</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[Fusion-IO]]></category>
		<category><![CDATA[PCIe SSD]]></category>
		<category><![CDATA[Project Lightning]]></category>

		<guid isPermaLink="false">http://thestoragearchitect.com/?p=3085</guid>
		<description><![CDATA[<p><a href="http://thestoragearchitect.com/wp-content/uploads/2012/01/fusionioprice.png" ></a>It&#8217;s never a good day at the office when your shares drop by 20% in a single day.  However the relentless drive to produce better results quarter-on-quarter is what the US stock markets demand of publicly listed companies such as <a href="http://www.fusionio.com" target="_blank">Fusion-IO</a>.  Poor results this week saw their shares punished by a [...]<!--Begin ClixTrac.com Rotator Code -->
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			<content:encoded><![CDATA[<p><a href="http://thestoragearchitect.com/wp-content/uploads/2012/01/fusionioprice.png" ><img class="size-medium wp-image-3088 alignleft" style="margin: 5px;" title="Fusion-IO (FIO) Price Chart, January 2012" src="http://thestoragearchitect.com/wp-content/uploads/2012/01/fusionioprice-300x172.png" alt="" width="300" height="172" /></a>It&#8217;s never a good day at the office when your shares drop by 20% in a single day.  However the relentless drive to produce better results quarter-on-quarter is what the US stock markets demand of publicly listed companies such as <a href="http://www.fusionio.com"  target="_blank">Fusion-IO</a>.  Poor results this week saw their shares punished by a drop from just over $30 to below $25 today.</p>
<p>This isn&#8217;t the first reality check of its kind; think about the untouchable <a href="http://www.nasdaq.com/symbol/stec"  target="_blank">STEC</a> in the SSD market who&#8217;s shares once traded at almost $45 and are now just under $10.  Their demise was competition and the reliance of a single customer, EMC, who decided one day they had enough supply, thanks, as the SSD market wasn&#8217;t evolving as quickly as they had planned.  It seems the spectre of EMC is about to strike again, as Project Lightning, EMC&#8217;s PCIe SSD device draws close to release on 6th February this year.</p>
<p>Is it all bad for Fusion-IO?  Probably not, this is nothing more than a correction of an overpriced stock and doesn&#8217;t mean the company is in trouble.  Fusion-IO continues to innovate as we heard recently with the announcement of their <a href="http://www.fusionio.com/press-releases/fusion-io-breaks-one-billion-iops-barrier/"  target="_blank">Auto Commit Memory</a> feature, which extends memory onto the PCIe bus using kernel-based code changes.  The idea is an interesting one; extend what in the old days would have been termed &#8220;real memory&#8221; using the next fastest level of storage, PCIe SSD.</p>
<p>Technically, I don&#8217;t think this change is that difficult to achieve.  Modern operating systems already have interrupt-based memory management, using virtual memory pages that are swapped into real memory as required.  Although I&#8217;ve not seen the details, Fusion-IO could have either used their PCI-SSD device as very fast cache paging device, rather than disk, or extended the available physical page slots the host can see.  It seems that the former rather than the latter is more likely, as the literature released discusses &#8220;flushing in-flight data&#8221;, something that&#8217;s not relevant with volatile physical memory slots.</p>
<p>Back to the competition; EMC may be coming into this market, however their product will be a 1.0 release.  Nevertheless, EMC already own the storage array and hypervisor, so it&#8217;s not a difficult leap to imagine that the first target for their Lightning technology will be in accelerating VMware ESXi deployments.  This means they would already be enhancing the kernel of that platform, giving them a great headstart on others in the marketplace.  As we see move towards the majority of server deployments being virtualised, the hypervisor is the place for this technology to sit.  Will VMware be willing to provide FusionIO and others the same kernel-level access as EMC must surely be getting?  Who is working with Microsoft to deliver this technology into Hyper-V?</p>
<p>In many respects, PCIe SSD devices are only at the very early stages of development.  In the coming months and years we are going to see some very interesting times indeed.</p>
<p>&nbsp;</p>
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		<item>
		<title>Drive Prices Increase &#8211; Who Will Suffer Most?</title>
		<link>http://thestoragearchitect.com/2011/11/06/drive-prices-increase-who-will-suffer-most/</link>
		<comments>http://thestoragearchitect.com/2011/11/06/drive-prices-increase-who-will-suffer-most/#comments</comments>
		<pubDate>Sun, 06 Nov 2011 21:24:21 +0000</pubDate>
		<dc:creator>Chris M Evans</dc:creator>
				<category><![CDATA[Storage]]></category>
		<category><![CDATA[Drobo]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[hard drives]]></category>
		<category><![CDATA[HDD]]></category>
		<category><![CDATA[Netapp]]></category>
		<category><![CDATA[storagezilla]]></category>
		<category><![CDATA[Thailand]]></category>
		<category><![CDATA[TouchDown PR]]></category>
		<category><![CDATA[Western Digital]]></category>

		<guid isPermaLink="false">http://thestoragearchitect.com/?p=3062</guid>
		<description><![CDATA[<p>Storagezilla calls out hard disk availability in his <a rel="nofollow" href="http://storagezilla.typepad.com/storagezilla/2011/11/drought.html" target="_blank">recent post</a>.  In fact, I discussed the subject of drive prices last week with James Carter of <a href="http://www.touchdownpr.com/" target="_blank">Touchdown PR</a> on my way to SNW Europe.  James highlighted he was seeing prices on standard drives having doubled recently.</p> <p>I went back and looked [...]<!--Begin ClixTrac.com Rotator Code -->
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			<content:encoded><![CDATA[<p>Storagezilla calls out hard disk availability in his <a rel="nofollow" href="http://storagezilla.typepad.com/storagezilla/2011/11/drought.html"  target="_blank">recent post</a>.  In fact, I discussed the subject of drive prices last week with James Carter of <a href="http://www.touchdownpr.com/"  target="_blank">Touchdown PR</a> on my way to SNW Europe.  James highlighted he was seeing prices on standard drives having doubled recently.</p>
<p>I went back and looked at my last drive purchases &#8211; two Western Digital 2TB SATA-II drives at around £65 each.  Currently these are now retailing on Amazon for £150 each, with the latest 2TB drives around the £100 mark.</p>
<p>Prices have clearly risen sharply due to the flooding in Thailand, however I wonder, which vendor suffers the most in this scenario?</p>
<p>The most obvious answer would appear to be that the vendors with the least margin will suffer most.  Think of the likes of Drobo or Overland, who sell relatively low cost hardware.  Theoretically vendors such as EMC and Netapp should be able to swallow the additional cost, especially if they are already charging 10-15 times the underlying raw cost of the drive on a per terabyte basis.  The drive cost makes up a small part of their overall price.  The big vendors should also have the muscle to fulfill their demand first with what supply is available.</p>
<p>However I don&#8217;t think things are that simple.  Drobo arrays can be purchased without disk drives, allowing them to use whatever drives are available, so drive prices won&#8217;t hurt bare array sales.  These arrays also allow mix and match and to upgrade per drive, so are potentially more flexible.</p>
<p>Bear in mind savvy customers of EMC and others will have negotiated quarterly price erosion, so those on existing deals will probably not see much change.  I would expect the big boys to have hedged their supplies through multiple supply lines and stockpiles but their margins will be affected if supply problems persist.</p>
<p>It&#8217;s also worth thinking about efficiency at this point.  If you&#8217;re not using thin provisioning or other data reduction technologies, then you should be.  If your vendor doesn&#8217;t offer it, then there are plenty out there who do.  As prices rise, it may be time to look again at implementing these features and fixing the processes that stop you using them today.</p>
<p>One last thought.  Are NAND prices being affected?  If not then the SSD array manufacturers must be rubbing their hands together with glee.</p>
<p>&nbsp;</p>
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		<title>EMC Releases All Flash VNX</title>
		<link>http://thestoragearchitect.com/2011/10/31/emc-releases-all-flash-vnx/</link>
		<comments>http://thestoragearchitect.com/2011/10/31/emc-releases-all-flash-vnx/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 09:51:56 +0000</pubDate>
		<dc:creator>Chris M Evans</dc:creator>
				<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Clariion]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Pure Storage]]></category>
		<category><![CDATA[Violin]]></category>
		<category><![CDATA[VNX5500-F]]></category>

		<guid isPermaLink="false">http://thestoragearchitect.com/?p=3048</guid>
		<description><![CDATA[<p>As the vendor who introduced flash drives into traditional arrays some 2+ years ago, we shouldn&#8217;t be surprised that EMC has <a href="http://www.emc.com/about/news/press/2011/20111020-01.htm" target="_blank">released</a> an all-flash version of its mid-range array, the VNX.  The new device, codenamed VNX5500-F can support up to 250 200GB drives for a maximum all-flash capacity of 50TB.  EMC don&#8217;t say, [...]<!--Begin ClixTrac.com Rotator Code -->
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			<content:encoded><![CDATA[<p>As the vendor who introduced flash drives into traditional arrays some 2+ years ago, we shouldn&#8217;t be surprised that EMC has <a href="http://www.emc.com/about/news/press/2011/20111020-01.htm"  target="_blank">released</a> an all-flash version of its mid-range array, the VNX.  The new device, codenamed VNX5500-F can support up to 250 200GB drives for a maximum all-flash capacity of 50TB.  EMC don&#8217;t say, but assuming the drives are something like the <a href="http://www.stec-inc.com/product/zeusiops.php"  target="_blank">STEC ZeusIOPS SSD</a>, with around 25,000 8K block IOPS on a 70/30 read/write split, then we&#8217;re looking at 625,000 IOPS <strong>per shelf</strong> and around 4.8GB/s throughput (again, per shelf).</p>
<p>However, the VNX is still a CLARiiON at heart (with all the legacy baggage that entails), so one wonders what additional capabilites the VNX5500-F has to cope with this huge I/O workload and of course, to manage the finite lifetime of SSD devices.  More important is the ability to cope with the fickle performance of I/O spikes that are associated with SSD garbage collection.  There&#8217;s no mention of how (or even if) EMC have added technology to cater for these issues.  Bearing in mind what an all-flash array will cost, then 100% guaranteed low latency of every I/O will be expected.</p>
<p>The new market startups (Violin, Pure, SolidFire &amp; others) will have to compete against EMC&#8217;s marketing machine but to be fair this is a technology that already offers a wide range of features, including connectivity via all the common protocols in use today.  EMC will be able to sell simply on feature, functionality and support.</p>
<p>The VNX5500-F may seem like putting a Rolls Royce engine in a mini compared to the competition, who are more like thoroughbred Ferraris and Lamborghinis, however as usual, cost will be the ultimate decider.  EMC don&#8217;t quote price, but simply indicate that cost per TPM is vastly reduced.  I&#8217;d like to see some real world list costs from EMC (which won&#8217;t happen) plus some statements on how this dedicated VNX deals with the particular issues of SSD drives.  If you are considering an all flash array, then these questions need to be on your list.</p>
<p>&nbsp;</p>
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		<title>VAAI Follow Up &#8211; VMware Recommend Disabling Thin Reclaim</title>
		<link>http://thestoragearchitect.com/2011/10/03/vaai-follow-up-vmware-recomment-disabling-thin-reclaim/</link>
		<comments>http://thestoragearchitect.com/2011/10/03/vaai-follow-up-vmware-recomment-disabling-thin-reclaim/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 06:26:57 +0000</pubDate>
		<dc:creator>Chris M Evans</dc:creator>
				<category><![CDATA[Storage]]></category>
		<category><![CDATA[Virtualisation]]></category>
		<category><![CDATA[Chad Sakac]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[HDS]]></category>
		<category><![CDATA[Hu Yoshida]]></category>
		<category><![CDATA[Scott Lowe]]></category>
		<category><![CDATA[T10]]></category>
		<category><![CDATA[UNMAP]]></category>
		<category><![CDATA[VAAI]]></category>

		<guid isPermaLink="false">http://thestoragearchitect.com/?p=2914</guid>
		<description><![CDATA[<p>Last week VMware issued <a href="http://kb.vmware.com/selfservice/microsites/search.do?language=en_US&#38;cmd=displayKC&#38;externalId=2007427" target="_blank">this advisory</a> on their knowledge base, recommending the disabling of VAAI Thin Provisioning reclaim in ESXi 5.0.  Apparently it seems to be causing &#8220;poor performance&#8217; during certain vSphere actions like Storage vMotion.  The &#8220;cause&#8221; section contains the somewhat vague comment as follows:</p> <p>VAAI Thin Provisioning is enabled by default [...]<!--Begin ClixTrac.com Rotator Code -->
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			<content:encoded><![CDATA[<p>Last week VMware issued <a href="http://kb.vmware.com/selfservice/microsites/search.do?language=en_US&amp;cmd=displayKC&amp;externalId=2007427"  target="_blank">this advisory</a> on their knowledge base, recommending the disabling of VAAI Thin Provisioning reclaim in ESXi 5.0.  Apparently it seems to be causing &#8220;poor performance&#8217; during certain vSphere actions like Storage vMotion.  The &#8220;cause&#8221; section contains the somewhat vague comment as follows:</p>
<blockquote><p>VAAI Thin Provisioning is enabled by default on devices that adheres to T10 standards. ESXi will identify Thin Provisioned LUNs and issue UNMAP commands to reclaim deleted space on the storage. The implementation and response times for the UNMAP command may vary significantly among storage arrays.</p></blockquote>
<p>Note the &#8220;may vary significantly among storage arrays&#8221; comment.  There&#8217;s no list of who&#8217;s arrays are suffering performance issues and clicking through to the <a href="http://www.vmware.com/resources/compatibility/search.php" >VMware Compatibility Guide</a>, I&#8217;m unable to find arrays that claim to support the T10 plugin.  I&#8217;d imagine, based on <a rel="nofollow" href="http://virtualgeek.typepad.com/virtual_geek/2011/10/urgent-vaaithin-provision-stun-on-hold-workaround.html#more"  target="_blank">this post</a> from Chad Sakac and the referenced Scott Lowe <a href="http://blog.scottlowe.org/2011/09/22/hidden-vaai-command/"  target="_blank">blog post</a> that we&#8217;re talking EMC arrays being affected here.  I haven&#8217;t seen any comments so far from other vendors.</p>
<p>This whole discussion brings me back to <a href="http://thestoragearchitect.com/2011/09/21/vaai-posturing/"  target="_blank">this post</a> from a week or so ago.  End users need to know what controls have been put into storage arrays to control the effect of VAAI primitives on the array.  It&#8217;s a large risk to simply let hosts issue direct commands to the array that have such an impact on I/O.  Imagine having storage DRS also implemented.  It would be incredibly easy to create a scenario where far more work is being done to balance environments simply because too many VAAI requests had been thrown at an array.</p>
<p>Now, I&#8217;m not anti-VAAI in any way.  In fact I think the concept makes total sense.  Think back to in-array (clone/snapshots) and remote replication.  It makes so much sense for the array to handle that kind of heavy lifting and the same applies to VAAI.  Most sites wouldn&#8217;t give out the ability for end users and their hosts to perform infinite snapshots and replication failovers at will.  This function is best managed centrally, or through a controlled proxy that allows the storage administrator to suspend the use of snapshot commands.  This is essential if maintenance needs to be carried out on hardware or if there are performance or other issues being investigated.</p>
<p>What I&#8217;m saying is that we need both an understanding of how VAAI workload is prioritised against normal host I/O and an ability for the administrator to control/restrict the workload where required.  <span style="text-decoration: underline;"><strong>I still believe that neither of these options are in products from the major storage vendors.</strong></span>  I&#8217;d like to be proved wrong&#8230;.</p>
<p>So far, only Hitachi/HDS have responded to my previous post &#8211; see <a href="http://twitter.com/HuYoshida"  target="_blank">Hu Yoshida&#8217;s</a> post here &#8211; <a href="http://blogs.hds.com/hu/2011/09/weighing-in-on-vaai.html"  target="_blank">Weighing in on VAAI</a>.  Come on the rest of you, I *know* you read what I write and your silence speaks volumes to everyone.</p>
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		<title>Data Robotics Releases Business-class Arrays</title>
		<link>http://thestoragearchitect.com/2011/02/08/data-robotics-releases-business-class-arrays/</link>
		<comments>http://thestoragearchitect.com/2011/02/08/data-robotics-releases-business-class-arrays/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 08:24:53 +0000</pubDate>
		<dc:creator>Chris M Evans</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[B1200i]]></category>
		<category><![CDATA[B800fs]]></category>
		<category><![CDATA[B800i]]></category>
		<category><![CDATA[Data Robotics]]></category>
		<category><![CDATA[Drobo]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[ibm]]></category>
		<category><![CDATA[P2000]]></category>
		<category><![CDATA[SAS]]></category>
		<category><![CDATA[ssd]]></category>
		<category><![CDATA[Storwize]]></category>
		<category><![CDATA[thin provisioning]]></category>
		<category><![CDATA[tiering]]></category>
		<category><![CDATA[V7000]]></category>
		<category><![CDATA[VNXe]]></category>

		<guid isPermaLink="false">http://www.thestoragearchitect.com/?p=2346</guid>
		<description><![CDATA[<p>Today Data Robotics (<a href="http://www.drobo.com/" target="_blank">Drobo</a>) are <a href="http://www.drobo.com/news/pr/press_release_2011_02_8a.php" target="_blank">announcing</a> a new range of storage devices specifically targeted at business customers.  However this is a market that already has many players; what are they offering and how will they fare in this already competitive market?</p> New Devices <p>First of all, let&#8217;s take a look at [...]<!--Begin ClixTrac.com Rotator Code -->
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			<content:encoded><![CDATA[<p>Today Data Robotics (<a href="http://www.drobo.com/"  target="_blank">Drobo</a>) are <a href="http://www.drobo.com/news/pr/press_release_2011_02_8a.php"  target="_blank">announcing</a> a new range of storage devices specifically targeted at business customers.  However this is a market that already has many players; what are they offering and how will they fare in this already competitive market?</p>
<h3>New Devices</h3>
<p>First of all, let&#8217;s take a look at the new storage devices.  Nomenclature has been changed over previous models (business people like nice code names) and so we have the following new devices:</p>
<ul>
<li>B800fs &#8211; 8-bay NAS model</li>
<li>B800i &#8211; 8-bay iSCSI SAN model</li>
<li>B1200i &#8211; 12-bay iSCSI SAN model</li>
</ul>
<p>It&#8217;s a pretty easy guess that the codes mean <em><strong>&#8220;B&#8221;</strong></em> for business, <em><strong>&#8220;fs&#8221;</strong></em> for file sharing <strong><em>&#8220;i&#8221; </em></strong>for iSCSI and the numbers designate the drive count in the chassis.  What&#8217;s new here from a hardware perspective is the 12-drive model, specifically designed as a rack-mount device.  Now business-class storage devices are very different from those used in an office environment by (for example) media developers or for local backup.  Consequently Drobo have had to step up to the mark and improve the resiliency of the existing hardware.  Therefore the new B1200i support all hot-swappable components (except the passive backplane) and additional power supplies and Ethernet connections have been added.  Note that the B800 models have not been upgraded in this way and still have a single power supply and dual Ethernet connections.  Images of the new devices are shown in this post.  It&#8217;s interesting to see that the B1200i rear view shows four expansion slots for connectivity, of which only two appear to be used.  Presumably the other two are for future expansion.</p>
<h3>Software and Features</h3>
<p>As mentioned earlier, the small device business market is a competitive place; EMC have just released their VNXe product, HP have the P2000 array; IBM recently released the StorWize v7000.  These storage appliances are fully specified devices offering advanced features for a low cost.  The features and software component could be an issue for Drobo.  The new models offer the excellent BeyondRAID functionality and only an additional tiering  option.</p>
<ul>
<li>BeyondRAID is Drobo&#8217;s thin provisioning and RAID technology combined.  In essence, data is laid out across the disks using RAID at the block level rather than replicating whole disks.  This methodology enables dis-similar disk capacities to be used in the device and for disks to be replaced or upgraded over time in order to increase capacity.  BeyondRAID provides the customers many advantages; disks can be purchased and added to the system as required, even though a greater logical capacity of storage has been configured.  This logical capacity doesn&#8217;t need to be changed as physical capacity increases.  Drives of greater capacity can be added over time, so customers can purchase the most effective price/capacity drive for their needs.  Also a single drive can be replaced without rebuilding the entire RAID set, only copying data that was on any removed drive.</li>
<li>Data-aware Tiering.  The new Drobo model now support automated tiering of data across different device types, including SATA, SAS and SSD disks.  Tiering uses fixed algorithms to determine the best placement for data based on usage.  My first thoughts were that a fixed tiering algorithm might not be appropriate, however taking a step back and looking at the market this device is targeted for, many customers taking their first steps into SAN technology may not want or need to understand how things work under the covers.</li>
</ul>
<p>However good the hardware is, ease of management is all about the software.  As a result, Drobo have released a new version of their dashboard, screenshots of which can be seen in the attached images.  Better management software for Drobo was always a requirement.  The existing dashboard doesn&#8217;t scale easily with multiple devices and there are a few major flaws within the software that would reduce the appeal to business.  It appears that the scalability issues have been addressed, but only a test-drive will tell how much better the software really is.</p>
<h3>Summary</h3>
<p>The entry-level SAN array market is becoming increasingly competitive.  There are many companies targeting this space, not including the big storage names I&#8217;ve mentioned earlier.  Data Robotics are pitching the new business models from £1409 ($2000) upwards, which presumably is for the B800i rather than the 12-bay model.  Although this does exclude disks, the price does seem competitive, as drives can be purchased by the customer at the lowest cost and added as required.  The competition will cite lack of features, but these are easily added with software releases and will be key to the success of the new devices.  In addition, the management software needs to be business-class or will be a major stumbling block.  Here are just a few features of the existing software that need to be improved:</p>
<ul>
<li><strong>Pre-emptive hot-swap </strong>- currently a drive replacement is a recovery operation.  When a drive is removed, the Drobo rebuilds RAID from the remaining disks.  It would be better to allow this replacement process to happen pre-emptively, copying data off to a new disk (if slots are available) before the a disk is removed.  This also reduces the impact on performance as RAID rebuilds need to happen as quickly as possible, whereas planned data migrations can be run as background tasks.</li>
<li><strong>iSCSI Management </strong>- the existing iSCSI interface isn&#8217;t fully featured.  The dashboard only indicates when a single host has logged into an iSCSI target/LUN but doesn&#8217;t indicate the server name or IP address.  This can be frustrating in large environments where, for instance, an over-zealous VMware host acquires all LUNs on a device.  Sharing of LUNs is also not permitted today.</li>
<li><strong>Capacity Management </strong>- although the Drobo understands thin provisioning, it only reports utilised capacity for devices that have a recognised file system and are connected to a host running the Drobo dashboard.  However the device itself must know how much data is being used by each LUN, irrespective of the file format.  That data needs to be presented to the user, otherwise real capacity planning can&#8217;t be done.</li>
</ul>
<p>Overall, I think Drobo are making an exciting move into the business space.  Price sensitivity is an issue in this market and the initial costs are low enough to be attractive to many new customers.  Data Robotics also offer a maintenance contract (DroboCare) for replacement parts, another key business feature.  Key success factors will be the improvement management interface and addition of new features to the device over time.  With 150,000 devices sold to date, Drobo appears to be a force to be reckoned with for the future.
<a href='http://thestoragearchitect.com/2011/02/08/data-robotics-releases-business-class-arrays/drobologo/' title='DroboLogo'><img width="150" height="84" src="http://thestoragearchitect.com/wp-content/uploads/2011/02/DroboLogo.png" class="attachment-thumbnail" alt="DroboLogo" title="DroboLogo" /></a>
<a href='http://thestoragearchitect.com/2011/02/08/data-robotics-releases-business-class-arrays/drobo-b1200i-back-jpg/' title='Drobo B1200i '><img width="150" height="81" src="http://thestoragearchitect.com/wp-content/uploads/2011/02/Drobo-B1200i-BACK.jpg.jpeg" class="attachment-thumbnail" alt="Drobo B1200i" title="Drobo B1200i" /></a>
<a href='http://thestoragearchitect.com/2011/02/08/data-robotics-releases-business-class-arrays/drobo-b1200i-rt-hero-jpg/' title='Drobo B1200i '><img width="150" height="81" src="http://thestoragearchitect.com/wp-content/uploads/2011/02/Drobo-B1200i-RT-HERO.jpg.jpeg" class="attachment-thumbnail" alt="Drobo B1200i" title="Drobo B1200i" /></a>
<a href='http://thestoragearchitect.com/2011/02/08/data-robotics-releases-business-class-arrays/drobo-b800i-back_mid-size/' title='Drobo B800i'><img width="150" height="81" src="http://thestoragearchitect.com/wp-content/uploads/2011/02/Drobo-B800i-Back_mid-size.jpg" class="attachment-thumbnail" alt="Drobo B800i" title="Drobo B800i" /></a>
<a href='http://thestoragearchitect.com/2011/02/08/data-robotics-releases-business-class-arrays/drobo-b800fs-back_mid-seize/' title='Drobo B800fs '><img width="150" height="81" src="http://thestoragearchitect.com/wp-content/uploads/2011/02/Drobo-B800fs-Back_mid-seize.jpg" class="attachment-thumbnail" alt="Drobo B800fs" title="Drobo B800fs" /></a>
<a href='http://thestoragearchitect.com/2011/02/08/data-robotics-releases-business-class-arrays/screen-shot-2011-01-31-at-4-00-19-pm/' title='Drobo Dashboard'><img width="150" height="107" src="http://thestoragearchitect.com/wp-content/uploads/2011/02/Screen-shot-2011-01-31-at-4.00.19-PM.png" class="attachment-thumbnail" alt="Drobo Dashboard" title="Drobo Dashboard" /></a>
<a href='http://thestoragearchitect.com/2011/02/08/data-robotics-releases-business-class-arrays/screen-shot-2011-02-01-at-5-43-13-pm/' title='Drobo Dashboard'><img width="150" height="107" src="http://thestoragearchitect.com/wp-content/uploads/2011/02/Screen-shot-2011-02-01-at-5.43.13-PM.png" class="attachment-thumbnail" alt="Drobo Dashboard" title="Drobo Dashboard" /></a>
 </p>
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		<title>EMC Releases VNX and &#8220;Breaks Records&#8221;</title>
		<link>http://thestoragearchitect.com/2011/01/18/emc-releases-vnx-and-breaks-records/</link>
		<comments>http://thestoragearchitect.com/2011/01/18/emc-releases-vnx-and-breaks-records/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 16:11:19 +0000</pubDate>
		<dc:creator>Chris M Evans</dc:creator>
				<category><![CDATA[Storage]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[EMC Breaks Records]]></category>
		<category><![CDATA[VNX]]></category>
		<category><![CDATA[VNXe]]></category>

		<guid isPermaLink="false">http://www.thestoragearchitect.com/?p=2156</guid>
		<description><![CDATA[<p>If<a href="http://31.222.189.99/wp-content/uploads/2010/10/emc-logo.png" ></a> you received a broken record through the post (I didn&#8217;t) or have been following the twitterverse then you&#8217;ll know EMC had a big new release planned for today (18th January in US, 19th in UK/EMEA).  In a nutshell the announcements comprised the following:</p> Unified NAS &#38; modular SAN platform -VNX A &#8220;baby&#8221; [...]<!--Begin ClixTrac.com Rotator Code -->
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			<content:encoded><![CDATA[<p>If<a href="http://31.222.189.99/wp-content/uploads/2010/10/emc-logo.png" ><img class="alignleft size-full wp-image-1924" style="border: 1px solid black; margin: 5px;" title="emc-logo" src="http://31.222.189.99/wp-content/uploads/2010/10/emc-logo.png" alt="emc-logo" width="250" height="94" /></a> you received a broken record through the post (I didn&#8217;t) or have been following the twitterverse then you&#8217;ll know EMC had a big new release planned for today (18th January in US, 19th in UK/EMEA).  In a nutshell the announcements comprised the following:</p>
<ul>
<li>Unified NAS &amp; modular SAN platform -VNX</li>
<li>A &#8220;baby&#8221; VNX, the VNXe</li>
<li>Upgrades on performance &amp; features to VMAX (some of which have been available for some time)</li>
<li>Performance upgrades to Data Domain products</li>
<li>The addition of Isilon to the EMC family</li>
</ul>
<p>Full details of all the announcements are at <a href="http://uk.emc.com/microsites/record-breaking-event/index.htm"  target="_blank">http://www.emc.com/microsites/record-breaking-event/index.htm</a></p>
<h3>VNXe</h3>
<p>The new VNXe product gained a lot of attention and EMC did remarkably well at laying on the cheesy superlatives, with a ten-year old child actor replacing a failed drive onstage, managing the array through his iPad.  Undoutably VNXe is aimed at the low end market that Dell (with Equallogic), HP (Lefthand), Netapp (FAS2xxx) already occupy.  This has been an area EMC have had no real product offerings but is becoming increasingly competitive, with IBM releasing their new StorWize array into this sector last year.  EMC had to do something and VNXe isn&#8217;t a revolutionary release, merely a catchup.  For a start, their definitions of &#8220;unified&#8221; protocols covers only CIFS/NFS and iSCSI; no fibre channel support at this time.</p>
<h3>VNX</h3>
<p>The main VNX family merges the previous CLARiiON, Centerra and Celerra products into a single platform.  These arrays can be said to be &#8220;unified&#8221;, offering NFS/CIFS, MPFS, pNFS, FC, ISCSI and FCoE protocols in all except the low end VNX5100.  These arrays also start to use SAS drives and a full SAS backend, something other vendors (like Hitachi) have been doing for some time.  There&#8217;s no doubt that the new VNX arrays are pitched firmly against competition from the likes of Netapp, who have taken full advantage of the serendipitous nature of their NAS architecture in virtualised environments. However that said, a single mid-range product line makes complete sense from EMC&#8217;s manufacturing and support perspective as well as for customer understanding of their product offerings as new products are continually being added to the range (think Greenplum, Isilon and Data Domain as recent acquisitions).  Clearly it remains to be seen whether the performance claims of the new platform are met in the real world.</p>
<p>Speaking of claims, EMC made many in the course of their presentation; VMAX Fast Savings in power could power 24,400 homes; EMC shipped 10x more flash than their nearest competitor; 2x performance throughput improvements on VMAX with only a code upgrade.  I could go on.  Unfortunately these figures are meaningless and misleading without independent verification.  EMC still refuses to submit their products for generally accepted (SPC) benchmark verification and the figures on the presentation today mainly credited EMC Internal Testing or were too obscured to be readable.</p>
<p>Overall I think today&#8217;s product announcements consolidate EMC&#8217;s product strategy, provide incremental improvements but in general don&#8217;t offer anything that isn&#8217;t already available in the marketplace.  The performance and efficiency claims should be challenged by customers at every opportunity as only customer pressure will make EMC change their policy.</p>
<p>One final note; the &#8220;breaks records&#8221; strapline was accompanied by two stunts &#8211; onstage EMC crammed 26 people into a Mini and &#8220;live&#8221; from Miami, an Evel Knievel wannabe jumped 40 empty VMAX cabinets in a new record for jumping virtual storage on a motorcycle.  I&#8217;m curious to know, who previously held that array jumping record and how long did it stand for&#8230;..</p>
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		<title>Will Ireland&#8217;s Woes Reflect on the Storage Industry?</title>
		<link>http://thestoragearchitect.com/2010/11/22/will-irelands-woes-reflect-on-the-storage-industry/</link>
		<comments>http://thestoragearchitect.com/2010/11/22/will-irelands-woes-reflect-on-the-storage-industry/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 18:52:25 +0000</pubDate>
		<dc:creator>Chris M Evans</dc:creator>
				<category><![CDATA[Storage]]></category>
		<category><![CDATA[Celtic Tiger]]></category>
		<category><![CDATA[Cork]]></category>
		<category><![CDATA[EMC]]></category>

		<guid isPermaLink="false">http://www.thestoragearchitect.com/?p=2083</guid>
		<description><![CDATA[<p><a href="http://31.222.189.99/wp-content/uploads/2010/10/emc-logo.png" ></a>Despite protestations to the contrary, <a rel="nofollow" href="http://www.bbc.co.uk/news/business-11807977" >it seems</a> that Ireland has finally accepted EU bailout money to the tune of some £77 billion.  This final humiliation sees the end of the economy dubbed <a rel="nofollow" href="http://en.wikipedia.org/wiki/Celtic_Tiger" target="_blank">&#8220;The Celtic Tiger&#8221;</a> which was characterised by the establishment of many large IT organisations&#8217; European [...]<!--Begin ClixTrac.com Rotator Code -->
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			<content:encoded><![CDATA[<p><a href="http://31.222.189.99/wp-content/uploads/2010/10/emc-logo.png" ><img class="alignleft size-full wp-image-1924" style="margin: 5px;" title="emc-logo" src="http://31.222.189.99/wp-content/uploads/2010/10/emc-logo.png" alt="emc-logo" width="250" height="94" /></a>Despite protestations to the contrary, <a rel="nofollow" href="http://www.bbc.co.uk/news/business-11807977" >it seems</a> that Ireland has finally accepted EU bailout money to the tune of some £77 billion.  This final humiliation sees the end of the economy dubbed <a rel="nofollow" href="http://en.wikipedia.org/wiki/Celtic_Tiger"  target="_blank">&#8220;The Celtic Tiger&#8221;</a> which was characterised by the establishment of many large IT organisations&#8217; European offices in the country.  This includes Dell, EMC, Microsoft and Intel.  I&#8217;m sure there are more but they are the first that spring to mind.   What first attracted these large companies was the favourable tax regime and EU subsidies, with a corporation tax level of around 12.5% (compared to over 20% in the UK).  This low tax policy is now at risk as Ireland attempts to re-stabilise their economy and pay off the debts.  If that happens, what impact is that likely to have on IT, particularly storage, companies?</p>
<p>Dell saw the writing on the wall <a href="http://www.tgdaily.com/business-and-law-features/40906-dell-to-make-major-pull-out-of-ireland-moving-to-poland"  target="_blank">some time ago</a> and moved out to Poland where operations were clearly deemed to be cheaper.  But what about EMC?  A large amount of their manufacturing takes place in Cork; of course a lot of it is simply assembly and testing and that could be moved any cheaper alternative.  EMC are moving further towards commodity hardware based on Intel technology, making the whole assembly and testing process easier and cheaper.  For instance, I wonder if the same level of testing takes place with VMAX and CLARiiON as does with Symmetrix arrays?  If not, could that assembly work be moved to another location where the complex and expensive testing facilities are no longer required?</p>
<p>Then there&#8217;s the question of stability.  Ireland looks to be heading for a general election, so politics as well as economics are unstable.  This could be another deciding factor on leaving for more favourable shores.</p>
<p>There is a lot of other investment by EMC in the Cork facility; they run helpdesk facilities from there; there&#8217;s a large customer briefing and testing centre, so perhaps the Cork investment is too much to give up.  However nothing is ever guaranteed.</p>
<p>I wonder if Storagezilla can speak Polish?</p>
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		<title>Bad Analogies and Avoiding Vendor Lock-in</title>
		<link>http://thestoragearchitect.com/2010/10/14/bad-analogies-and-avoiding-vendor-lock-in/</link>
		<comments>http://thestoragearchitect.com/2010/10/14/bad-analogies-and-avoiding-vendor-lock-in/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 08:56:56 +0000</pubDate>
		<dc:creator>Chris M Evans</dc:creator>
				<category><![CDATA[Cloud]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Storage]]></category>
		<category><![CDATA[Chuck Hollis]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[vBlock]]></category>
		<category><![CDATA[VCE]]></category>
		<category><![CDATA[vendor lockin]]></category>

		<guid isPermaLink="false">http://www.thestoragearchitect.com/?p=1958</guid>
		<description><![CDATA[<p>I have to disagree with the premise of Chuck Hollis&#8217; <a href="http://chucksblog.emc.com/chucks_blog/2010/10/the-lure-of-kit-cars.html" target="_blank">recent post</a> on Kit Cars.  If you haven&#8217;t read the article (and I urge you to do so), it&#8217;s a blatant sell on the benefits of vBlock over &#8220;build it yourself&#8221; solutions that up until 12 months ago customers (and EMC) were quite [...]<!--Begin ClixTrac.com Rotator Code -->
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			<content:encoded><![CDATA[<p>I have to disagree with the premise of Chuck Hollis&#8217; <a href="http://chucksblog.emc.com/chucks_blog/2010/10/the-lure-of-kit-cars.html"  target="_blank">recent post</a> on Kit Cars.  If you haven&#8217;t read the article (and I urge you to do so), it&#8217;s a blatant sell on the benefits of vBlock over &#8220;build it yourself&#8221; solutions that up until 12 months ago customers (and EMC) were quite happily deploying.</p>
<p>Using the analogy of bespoke car production and fleet management isn&#8217;t the best comparison to be made.  Firstly as we all know, Henry Ford revolutionised the production line in order to reduce costs and bring more affordable transportation to the masses; it improved the production process but removed choice from the customer &#8211; &#8220;Any Colour as Long as It&#8217;s Black&#8221; is the oft overused expression we think of.</p>
<p>As this analogy extends to fleet car management Chuck implies having choice is a bad thing:</p>
<p><em><span style="color: #003300;">&#8220;You&#8217;d be spending a lot of time and effort with your car assembly  people.  Maybe lots of debates as to who has the best engine,  transmission, seats, etc.  I can easily imagine a flock of vendors  descending on you with glossy powerpoints and blueprints trying to  convince you that their components are better choice for your next kit  car.&#8221; &#8211; Chuck Hollis</span></em></p>
<p>Again, this premise is based on false assumptions.  Fleet car owners are no different than any other group of people who have to source a product to meet a need.  If the requirements are set out clearly at the beginning of the process of product (car or technology) selection, then glossy brochures are irrelevant; the vendors have to meet your stringent set of requirements, simple as that.  For the user of the fleet car who isn&#8217;t paying for their vehicle, they would freely admit that the car probably wouldn&#8217;t be their first choice.  Many companies now allow employees to opt out of the managed scheme, instead providing an allowance to self fund a vehicle. Why?  Because fleet management costs money.</p>
<p>However if we think deeper about the concept of fleet cars, bespoke cars and converged infrastructure, then Chuck&#8217;s analogy completely breaks down.  If a fleet car manager chooses a particular vendor and that proves to be a bad choice, then after the lease time has expired, the vehicles can be handed back, with no impact, allowing the fleet manager to choose another vendor.  In fact, the fleet car manager can switch or maintain multiple vendors with little or no impact.  This is because driving a car is a well understood process; if you drive one car, you can drive another and making that &#8220;technology switch&#8221; has no impact.  However with converged infrastructure the change is not so simple; <strong><em>data has to be moved, processes changed, staff trained on new technology</em></strong>, scripts rewritten; switching between infrastructure vendors becomes a <strong>major </strong>exercise.</p>
<p>Vendor lock-in is what converged infrastructure vendors are selling, just like IBM did when they owned the mainframe business until the late 80s/early 90s.  If technology from a single vendor works for you, then that&#8217;s great, but don&#8217;t be fooled into thinking vendors are offering converged infrastructure for altruistic reasons.</p>
<p>Rather than be locked in to a specific vendor, many customers could reach most of their goals by standardisation.  To use the car analogy, cars manufacturers standardised on their products &#8211; four wheels, indicator stalks on the driving column, brake, accelerator and clutch pedals in the same place and so on.  Standardisation makes it easy for anyone with a driving licence to drive a car.  Differentiation then comes in the quality/price/features the vendor can then offer.</p>
<p>This also occurs in IT.  You can standardise your product set and make them offer the same features.  You can choose storage products that all offer replication, snapshots and so on.  You can make them integrate into a converged infrastructure without buying the vendor&#8217;s stack.  Buying an integrated infrastructure from a vendor isn&#8217;t necessarily the best or worse option to take &#8211; it&#8217;s just another option and Chuck&#8217;s implication that vBlock is the only way, well, it&#8217;s just plain wrong.</p>
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		<title>EMC Delays New CLARiiON and Celerra? &#8211; UPDATED</title>
		<link>http://thestoragearchitect.com/2010/10/03/emc-delays-new-clariion-and-celerra/</link>
		<comments>http://thestoragearchitect.com/2010/10/03/emc-delays-new-clariion-and-celerra/#comments</comments>
		<pubDate>Sun, 03 Oct 2010 07:12:34 +0000</pubDate>
		<dc:creator>Chris M Evans</dc:creator>
				<category><![CDATA[Storage]]></category>
		<category><![CDATA[Ulitzer]]></category>
		<category><![CDATA[3par]]></category>
		<category><![CDATA[Barrons]]></category>
		<category><![CDATA[EMC]]></category>
		<category><![CDATA[HDS]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[Netapp]]></category>

		<guid isPermaLink="false">http://www.thestoragearchitect.com/?p=1922</guid>
		<description><![CDATA[<p><a href="http://31.222.189.99/wp-content/uploads/2010/10/emc-logo.png" ></a>According to this <a href="http://blogs.barrons.com/techtraderdaily/2010/10/01/emc-lazard-cuts-to-hold-on-clariion-celerra-delay/" target="_blank">Barrons report</a>, EMC are delayed in the release of their next generation of CLARiiON and Celerra hardware until around April next year.  I&#8217;m not aware of details of any new products, but I suspect that EMC is looking to harmonise these two product lines into a single piece [...]<!--Begin ClixTrac.com Rotator Code -->
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			<content:encoded><![CDATA[<p><a href="http://31.222.189.99/wp-content/uploads/2010/10/emc-logo.png" ><img class="alignleft size-full wp-image-1924" style="margin: 5px;" title="emc-logo" src="http://31.222.189.99/wp-content/uploads/2010/10/emc-logo.png" alt="emc-logo" width="250" height="94" /></a>According to this <a href="http://blogs.barrons.com/techtraderdaily/2010/10/01/emc-lazard-cuts-to-hold-on-clariion-celerra-delay/"  target="_blank">Barrons report</a>, EMC are delayed in the release of their next generation of CLARiiON and Celerra hardware until around April next year.  I&#8217;m not aware of details of any new products, but I suspect that EMC is looking to harmonise these two product lines into a single piece of hardware and software, making the products more unified and dropping one code development stream.</p>
<p>In some respects this move makes sense for EMC, if Netapp are seen as their major competitor in this market.  However as we know, performing this kind of code merge isn&#8217;t simple and Netapp themselves have had problems achieving code delivery dates (posts <a href="http://www.thestoragearchitect.com/2010/08/02/netapp-the-inflexibility-of-flexvols/"  target="_blank">here</a>, <a href="http://www.thestoragearchitect.com/2010/08/04/netapp-the-inflexibility-of-data-ontap/"  target="_blank">here</a> and <a href="http://www.thestoragearchitect.com/2010/08/09/data-ontap-8-0-part-iii/"  target="_blank">here</a>).  Perhaps these problems are typical of hardware vendors that are looking to squeeze more out of their increasingly legacy looking hardware.</p>
<p>Of course the biggest confirmation to this theory comes from moves by HP.  They have purchased many new niche storage vendors over the last couple of years, culminating with 3Par only last month.  This is a clear indication that their storage portfolio needed strengthening (and in places replacing) and they&#8217;ve acquired new technology to achieve this.</p>
<p>I doubt sales for EMC and Netapp are about to drop off a cliff any time soon, but I would suggest that continuing to lever new features into old architectures is a long term recipe for disaster.  Eventually EMC &amp; Netapp will need a new approach.  Before everyone leaps on my comments, I&#8217;ll just remind you all that EMC <span style="text-decoration: line-through;">promised</span> discussed FASTv2 at <em><strong>EMC World in 2009.</strong></em> It has yet to be released as GA code <span style="text-decoration: underline;">on Symmetrix</span>.  That&#8217;s <em><strong>18 months</strong></em> people.  The world has moved on and FAST is not the only block-level tiering product in town, making it an also-ran rather than an innovation.  Maybe that&#8217;s the issue with legacy hardware.</p>
<p><strong><span style="text-decoration: underline;">Please Note:  Due to the high level of Spam comments I am receiving (even with captcha-style technology enabled), all commenters will be required to register.  Hopefully I won&#8217;t have to force this restriction for too long.</span></strong></p>
<p><strong><span style="text-decoration: underline;">Update: EMC PR have contacted me and asked me to clarify some errors in this post</span></strong></p>
<p>I have been asked to clarify by EMC PR that FAST wasn&#8217;t announced in April 2009 at EMC World but was actually announced in December 2009 as part of <a href="http://www.emc.com/about/news/press/2009/20091208-01.htm"  target="_blank">this </a>press release<span style="font-family: Calibri,Verdana,Helvetica,Arial;">.  This is not entirely true.  In fact, FAST was mentioned in the April 2009 release on V-MAX, which can be found here:</span></p>
<p><a href="http://www.emc.com/about/news/press/2009/20090414-01.htm"  target="_blank">http://www.emc.com/about/news/press/2009/20090414-01.htm</a></p>
<p>The EMC bloggers also commented about it (as did I).  Barry Burke&#8217;s post is probably the most detailed:</p>
<p><a rel="nofollow" href="http://thestorageanarchist.typepad.com/weblog/2009/04/1059-fully-automated-storage-tiering-fast.html"  target="_blank">http://thestorageanarchist.typepad.com/weblog/2009/04/1059-fully-automated-storage-tiering-fast.html</a></p>
<p>My post is here:</p>
<p><a href="http://www.thestoragearchitect.com/2009/04/14/enterprise-computing-emc-announced-next-generation-v-max-architecture/" >http://www.thestoragearchitect.com/2009/04/14/enterprise-computing-emc-announced-next-generation-v-max-architecture/</a></p>
<p>So, irrespective of the &#8220;official&#8221; release date, EMC were selling the FAST story from April 2009 onwards.  As for FASTv2, take a look at this article from Gestalt IT, dated May 2009:</p>
<p><a href="http://gestaltit.com/featured/top/gestalt/emc-symmetrix-vmax-fast-virtual/"  target="_blank">http://gestaltit.com/featured/top/gestalt/emc-symmetrix-vmax-fast-virtual/</a></p>
<p>FASTv2 was being discussed at this point.  This wasn&#8217;t an &#8220;official&#8221; EMC announcement, but FASTv2 was being discussed at EMC World 2009.</p>
<p>Finally, I&#8217;ve been asked to clarify the fact that FASTv2 was GA as from August 24th. This is the press release I&#8217;ve been directed to:</p>
<p><a href="http://www.emc.com/about/news/press/2010/20100824-01.htm"  target="_blank">http://www.emc.com/about/news/press/2010/20100824-01.htm</a></p>
<p>It isn&#8217;t very clear what the new features of FAST are from this post, and strangely, neither Barry Burke or Chuck Hollis chose to blog about it.  I believe the release only covered the mid-range products, as this Register article discusses:</p>
<p><a href="http://www.theregister.co.uk/2010/08/24/emc_fast_2_flare_30/"  target="_blank">http://www.theregister.co.uk/2010/08/24/emc_fast_2_flare_30/</a></p>
<p>So, agreed, FASTv2 is available for CLARiiON &amp; Celerra, <span style="text-decoration: underline;">but not for Symmetrix</span>.</p>
<p>I&#8217;ve tweaked the wording in the post to reflect the specific mid-range reference.  I&#8217;ll leave it to your own judgement as to whether you&#8217;d rather go with the &#8220;official&#8221; release dates or the &#8220;unofficial&#8221; release dates.</p>
<p><!--EndFragment--><span style="font-family: Calibri,Verdana,Helvetica,Arial;"><span style="font-size: 10pt;"> </span></span></p>
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